What Happens at Every Step.
Two places: the Framework console, where you set the brand up once, and your booking site, where your listings, calendars, hosts and guests live. Here is the whole path, from nothing to a first direct booking.
Step 01 · Configure the BrandFramework Console
In the Framework console. The wizard covers the few decisions that create the brand; the rest live in its settings tabs, and all of them can be changed later.
Your subscription, name and domain, then the colors, type, logo and favicon guests see.
The taxonomies your listings draw from — property styles, location features, scenic views and amenities.
The guest and host fee schedule your brand charges on every booking.
The account bookings are collected into, and where the money goes from there.
Your domain records, how people sign in, and the address guest email sends from.
If you have a team, invite them here — your in-house hosts, your account people, your managers — each with only what they need.
Step 02 · Point Your Domain at FrameworkFramework Console
Your brand names the domain it will answer on when you create it. Until the brand launches those hosts return a 404 — DNS can resolve and the certificate can issue, but a draft brand is not public.
The console shows the exact records for your domain: an apex A record, a www CNAME, and a _framework TXT record. Add them at your registrar — nothing to install, no server to run.
Framework re-checks every five minutes for 72 hours, and you can check on demand. The TLS certificate is issued automatically once DNS resolves.
Send from the shared Framework address with no DNS at all, or add four DNS records — MX, DKIM, SPF and DMARC — and send from your own domain with your own delivery reputation.
An extra domain joins as an alias and redirects to your primary one. Once its records verify, you can make it the primary domain instead.
Step 03 · Configure Your ListingsBooking Site
On your own site now — where your hosts manage their listings and your guests book them.
Rooms, beds, baths, amenities and house rules, in a flow built for people who have done this on the big sites before.
Title, description and room copy written from the details you entered and the photos you uploaded — the AI reads the images too — then rewritten in your voice.
Import the iCal feeds you keep on other channels so a booking anywhere blocks the night everywhere.
Set your nightly rates and your minimum stay, publish the listing, and take the first booking that belongs entirely to you.
Step 04 · Run ItBooking Site
Then the bookings start arriving, and everything that follows lives on your own site.
The Framework Console Sets It Up. Your Booking Site Runs It.
A brand is born in the Framework console — its branding, catalogs, fees, payments, domains and people. Everything that happens once a guest arrives happens on your booking site.
Who Does What, and Where
Every person on a brand holds a role, and the role decides which product they sign into and what they can reach. A Property Owner brand uses the first four; Support and Manager arrive with Property Manager and Marketplace.
The platform underneath is the same on all three. What changes is who signs in and where the money goes.
Get in Line for the First Brands.
A Framework brand is yours: the domain guests type, the name on the site, the relationships you build. We run the platform underneath it.
